China's inbound travel industry is back in busines

The number of inbound tourists to the Chinese mainland has increased during the first five months of this year, the first rebound since 2012. [Photo/ Asia News Photo]

New initiatives

To reverse the downward trend, China has held bilateral tourism promotion campaigns with several countries over the years, which experts believe has helped draw tourists to the mainland.

The country has staged tourism promotion campaigns in South Korea since the beginning of this year, which appears to have paid off.

The number of tourists from South Korea hit 992,900 in the first three months, a historical high, the Beautiful China report says.

More inbound travelers are expected to flock to China, with new initiatives on tourism exchanges, announced at the Tourism Ministerial Meeting of Countries along the Silk Road Economic Belt in Xi'an, Shaanxi province, on June 19.

Tourism ministers from Silk Road Economic Belt and Maritime Silk Road countries, including Bulgaria, Hungary, Indonesia, Russia and Mongolia, have promised to build an integrated tourism market that would include linking sites in separate countries in tours and pushing for more convenient visa policies.

The initiatives are expected to bring in 85 million inbound tourists from countries along the Silk Road to China in the future and generate $110 billion in the consumption of tourism resources, says Li Jinzao, director of National Tourism Administration.

In addition, a new tax-refund policy announced earlier this month is expected to encourage inbound tourist spending, other experts say. Inbound visitors can now claim tax refunds on purchases made across the mainland, thanks to the nationwide policy.

Tourists from foreign countries and those from Hong Kong, Macao and Taiwan who have lived on the mainland for no more than 183 days will be eligible for a rebate of up to 11 percent on consumer goods bought at designated department stores.

The minimum purchase to qualify for a tax refund is 500 yuan ($80.60) at any one store in a day.

The move underscores the country's eagerness to bolster onshore consumption, experts say.

Zhang Jinshan, head of the tourism economy division of the Tourism College at Beijing Union University, says the relaxed visa policy and increased marketing efforts might produce positive results soon.