Israel on the horizon

Tourists smear their bodies with Dead Seamud, believed to have the rejuvenating magic for skin. [Photo provided to China Daily]

Nearly 40 Israeli tourism officials and business operators showcased local tourism resources and products in the hope of drawing in potential Chinese tourists during a road show hosted by the tourism authority in Shenzhen and Guangzhou in Guangdong province and Shanghai in late August.

Meanwhile, the Israel Tourism Authority aims to attract 100,000 Chinese tourists annually within three years.

Liu Wei, media officer with the Israel Tourism Authority, says: "Most Chinese think Israel is in chaos because of conflicts, but it's actually quite a safe and peaceful country."

The country is home to the second-largest number of listed companies worldwide, including Google and Microsoft, after the US, which not only helps to boost MICE (meeting, incentive, conference and exhibition) tours but also demonstrates its stability, says Liu.

"Locals are very friendly and will ask if you need help when they see that you have lost your way."

"Even a gay parade is staged in Tel Aviv every year and locals treat it like a big party, which reflects the country's tolerance and inclusiveness," says Liu.

The city also has one of the world's biggest sea beaches for tourists to enjoy swimming, sunbathing and beach sports, and it also offers an exciting nightlife.

The Dead Sea is a special treat for spa fans.

For those who want to see religious sites, the old city of Jerusalem is the place to go.

Jerusalem is a holy city for Jews, Christians and Muslims and has many historical sites dating back to more than 1,000 years ago.

"The Wailing Wall is the spiritual home of the Jews, and visitors can see many of them praying there," says Liu.

The Stations of the Cross－which is sacred for Christians－and the Dome of the Rock－a holy site for Muslims－shouldn't be missed by visitors.