Malaysia's magic move

Ctrip's publicity manager Yan Xin expects surging demand following the visa change. (So book early.)

The company says its March trips to Malaysia were nearly fully booked by the end of February.

"Exempted visas and the ringgit's substantial depreciation will act as a shot in the arm for tourism from China," he explains.

Tourism Malaysia's Departing Visitor Survey findings named Kuala Lumpur, Selangor, Sabah, Melaka and Pahang as top destinations for Chinese, whose favorite activities include city tours, shopping and visiting beaches.

"With the change in visa policy and expected increase in Chinese tourists, we expect to be able to draw them to other states, including Penang and Johor, with the promise of an amazing culinary experience, which includes the ever-growing durian-tour packages and an unforgettable holiday for the whole family," Malaysian Ministry of Tourism and Culture communications officer Ahmad Zaharuddin says.

Strategies include marketing in China's lower-tier cities, enhancing air connectivity and developing niche packages devoted to such themes as luxury travel and ecotourism, he says.

The waiver has also motivated Ctrip to plan to develop more in-depth tours.

"Trips featuring the jackfruit season, F1 racing, discount shopping, Professional Association of Diving Instructors certifications, rainforests and Mount Kinabalu explorations are in the works," Yan says.

Currently, Sabah, Kuala Lumpur, Langkawi, Laguna Redang Island and Penang are the most popular Ctrip bookings. Shopping, historical sites and entertainment parks rank among Chinese favorites in Kuala Lumpur.

"(Chinese) love to dive and enjoy sunsets, seafood and jackfruit in Sabah," Yan says.

That's exactly what lured Hou to the state.

"Most Chinese believe Malaysia has a very beautiful sea," he says.

"Its snorkeling and diving always attract me. It's good news for Chinese that it's easier to go there. Of course, I'd like to visit again."