NUO expands portfolio with Raffles Beijing Hotel

[Photo provided to chinadaily.com.cn]

Pioneering Chinese Luxury Hospitality

Raffles Beijing Hotel will be renamed Beijing Hotel NUO on December 1, 2016. The landmark hotel, which opened in 1917, is one of the oldest luxury hotels in China and has witnessed many historic events over the past 100 years. The renaming means luxury brand NUO, managed under Key International Hotels Management Co., Ltd., will add a second high-end hotel to its portfolio.

NUO is the continuation of the "golden promise" the brand made when it announced its global expansion strategy at the Temple of Heaven in Beijing.

In pioneering Chinese luxury hospitality as one of the country's first homegrown five-star hotel brands, NUO Hotels interprets its "golden promise" by drawing inspiration from the country's 5,000 years of history and cultural heritage and its commitment to serving as a custodian of traditional Chinese culture.

Developed in conjunction with Kempinski Hotels and Beijing Tourism Group (BTG), NUO aims to be the face of modern China while honoring the country's cultural heritage and support contemporary art and culture.

NUO Hotels is based on four pillars: China, luxury, contemporary and green. The service attitude follows BTG's Chairman Duan's innovative vision of Chinese hospitality, which is based on international standards, local flavors and value addition, a pioneering concept within China. These four pillars and service style represent NUO's core philosophy, ensuring that guests enjoy an unprecedented experience. NUO's brand identity is symbolized by a Chinese vase, representing hospitality, prosperity and commitment to a bright future. Each NUO hotel also has a varying cultural style and design inspirations, making each hotel unique. These inspirations are based on designs originating from a set of seven Chinese dynasties' traditional paper-cutting and woodworking techniques. Just like the creation of the core pattern of the vase depicted in the NUO logo, these designs enrich the visual appeal and expression of the brand.