High-end hotels shine for more Chinese
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Aman Summer Palace in Beijing.[Photo provided to China Daily] |
More people from the Chinese mainland are willing to splash out for both better service and an enhanced overall travel experience, according to a report produced by the China Tourism Academy and the country's biggest online travel agency, Ctrip.
International luxury hotel brands, especially those that are landmarks or that boast top facilities, have become the leading choices for China's wealthy.Nearly 70 percent of high-end hotel guests are from Beijing, Shanghai and Guangdong province, according to a recent report by HHtravel, the high-end branch of Ctrip.
Most guests are aged between 26 and 45.
Female guests are slightly more interested in luxury hotels than their male counterparts and have put a premium on personal needs, the report pointed out.
Nearly half of all Chinese guests at luxury hotels booked rooms for two people, while 29 percent booked for three or four people.
A hotel's brand, its location and distinctive elements are the top three factors that wealthy Chinese people consider when they choose which hotels to stay at, HHtravel's report showed.
Luxury hotel guests also value high-quality accommodations, Michelin-starred dining, local culture and special designs offered by upscale hotels, according to the travel agency.
