Colombia calling

[Photo provided to China Daily]

Chinese travelers to Colombia are primarily interested in nature and culture, Jaramillo says. They love the coastline and islands, and visit the Amazon rainforest and cultural heritage sites. They also take cruises.

Their must-see places include the capital Bogota, Medellin－the country's second largest city－and the Coffee Cultural Landscape, a UNESCO World Heritage Site.

"We are working on having more Chinese guides, menus translated into Chinese and Chinese food in Colombia," Jaramillo says.

The government is working to position the country as a destination for bird-watching. The country boasts more than 1,900 species of birds, 79 of which are endemic.

On the culture side, Colombia has more than 365 fairs and festivals throughout the year.