Palace Museum targets high-end market, China's oldest married couple in Henan, and APEC dishes sell like hotcakes, all this and more in today's trending news.
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Beaded earbuds sold at the Taobao store of the Palace Museum. [Photo/Taobao store of the Palace Museum] |
Creative products add new life to Palace Museum
The Palace Museum expects to generate around 900 million yuan ($147 million) this year out of its cultural creative products. It is planning to open three digital museums and release three apps in 2015; both aimed at the high-end market.
Beaded earphones, imperial robe T-shirts and sword stationery - these are just a few of the latest and "fashionable" merchandise offered by the Palace Museum.
A Day of the Emperor, an app that helps children learn about the emperor's living, work and entertainment during the Qing Dynasty, is already available online. Three more apps produced by the Palace Museum will go online in 2015.
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A screenshot from A Day of the Emperor, an app produced by the Palace Museum and available online from Oct 30, 2014. |
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