A guitar's trip of innovation, globalization

Zhongguancun industrial zone in Haidian, Beijing has been transformed into a nationwide incubator for entrepreneurship and innovation. [Photo Provided to China Daily]

In the first quarter of this year, the company bagged two of the top three international production design awards - the iF Design Award in February and the Red Dot Design Award in March.

As one of the innovation enterprises hatched in the Zhongguancun Inno Way, PopuMusic's success has taken advantage of the current wave of innovation and entrepreneurship in China.

"This is a down-to-earth and inclusive platform," Zhang said. "It provides startups with great support for building up teams, solving technique and finance problems. It gave me more confidence to face all the difficulties at the very beginning."

In the opinion of Yao Hongbo, chairman of the Zhongguancun Inno Way's operating company, Beijing Haizhikechuang Technology Service, the ongoing wave of business startups in China is distinguished from the former wave in the late 1980s and early 1990s.

"We used to produce pants and now we make aircraft - you can see the huge difference," he said.

China is trying to transform and upgrade from a "manufacturing country" to an "intellectual manufacturing country," where innovation is the most important "catalyst."

PopuMusic has also been looking at international cooperation. Since last month, the company has been carrying out the first crowdfunding for the "populele" in the United States, with a target amount of $500,000.