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Microsoft unveils celebrity news website

(Agencies)
Updated: 2009-02-06 14:08

WASHINGTON  – Microsoft plunged into the crowded field of online entertainment and celebrity news on Thursday, taking the wraps off a new website known as Wonderwall.

The logo for Microsoft at their office in Herndon, Virginia. Microsoft plunged into the crowded field of online entertainment and celebrity news on Thursday, taking the wraps off a new website known as Wonderwall. [Agencies]

Wonderwall.com is a joint venture between MSN, the Internet arm of the US software giant, and BermanBraun Interactive, a media company based in Santa Monica, California.

"Wonderwall offers people an engaging and visually dynamic perspective on the day's hottest pop culture stories, personalities and trends," MSN and BermanBraun said in a statement.

The main feature of Wonderwall.com is a nearly full-screen wall of pictures with links to stories, photo galleries and video.

The wall can be scrolled horizontally, an experience MSN and BermanBraun likened to "flipping through a favorite magazine."

The site features a feed of the latest celebrity news and categories such as "Top Celebs" and "LOL Pics," the "funniest photos of celebs from around the Web."

"Wonderwall offers a clever, thought-provoking and amusing voice to fans of celebrity and is a great addition to MSN's portfolio of entertainment content," said Rob Bennett, general manager of network programming for MSN.

Entertainment and celebrity news are among the most popular subjects for Web surfers and Wonderwall will be competing for audience with sites such as TMZ.com, people.com and perezhilton.com, to name just a few.