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Barnes & Noble unveils new e-reader: the 'nook'
(Agencies)
Updated: 2009-10-21 11:43 NEW YORK: Barnes & Noble Inc. unveiled a new electronic-book reader Tuesday that will compete with Amazon.com's Kindle in a still-small arena where some see bookselling's future.
Closer to a printed book than its precursors in some respects, the "nook" allows users to lend their copies of electronic books to any friend who has installed Barnes & Noble's e-reader application on a mobile device or personal computer. But the wireless nook, which runs on Google Inc.'s Android platform and comes with 2 gigabytes of memory built in, also can store and play MP3 audio files and photos. The reader is available on Barnes & Noble's Web site for $259 - same as the recently reduced Kindle - and is to start shipping in November. Author Malcolm Gladwell read from his best-seller "The Tipping Point" during a launch event Tuesday for the device in New York. The first 10,000 people to order a nook will get a free electronic copy of Gladwell's book.
Other features include a slot for adding up to 16 gigabytes more memory and a 3.5-inch (8.9-centimeter) color touch screen below the page display. Less than 5 inches (12.7 centimeters) wide and 8 inches (20.3 centimeters) tall and weighing 11.2 ounces (317.5 grams), the nook is the size and weight of a paperback book, Barnes & Noble says. Some e-book readers, including the Kindle, display only versions of books provided by the company that sells the device. But the nook, like Sony Corp.'s e-readers, can display texts in PDF and epub formats, meaning users aren't limited to buying books from Barnes & Noble directly. Epub is an open standard supported by the International Digital Publishing Forum that numerous publishers use to make e-books. The largest US book store chain is only the latest company to enter the e-reader market, which Kindle has dominated since its 2007 launch. Sony has sold e-readers since 2006 and plans to launch a new version with a touch screen and wireless downloading capability via AT&T in December. Smaller companies IREX Technologies Inc. and Plastic Logic Ltd. also plan to offer e-readers soon. So far, e-readership is small. "Only 8 percent of the US adult population bought one e-book in 2008," and most read them on PCs, said Michael Norris, senior analyst at research firm Simba Information. "So it's a device that is extremely important to everyone except 92 percent of American adults." Still, it's a fast-growing niche in an industry that is slumping. Forrester Research predicts 3 million e-readers will sell in the US in 2009, and twice that many in 2010. Sales have been falling for years at Barnes & Noble and other brick-and-mortar booksellers as shoppers turn to online and discount booksellers. The recession also led consumers to slash their spending on discretionary items like books and music. Barnes & Noble hopes the e-reader and the company's new e-bookstore, launched in July, will boost sales. The e-bookstore, which sells versions of books to read on smart phones and other mobile devices and most personal computers using the company's e-book application, offers more than 1 million books, magazines and newspapers, including some titles offered free by Google. Amazon.com offers about 350,000 e-books, and Sony offers about 100,000. Google offers free electronic versions of about 1 million titles that are in the public domain. Barnes & Noble also powers the e-bookstore used by Plastic Logic's upcoming Que reader. In marketing the nook, Barnes & Noble has the advantage that it can feature its e-reader in its stores, said Norris. "If you buy something from Amazon, you can't touch it first," he said. |
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