Global General

Raising customer satisfaction important for Singapore

(Xinhua)
Updated: 2010-01-25 16:11

SINGAPORE: Businesses must do more than raising service level to drive customer satisfaction in Singapore, an Singapore official said on Monday.

Singapore's overall customer satisfaction score increased slightly from 2008's 67.8 to 2009's 68.0. Drilling down to service level, 2009 saw the overall level increased to 70.8, an improvement over 2008's 69.4 and 2007's 70.4, Singapore's Minister of State for Trade and Industry and Manpower Lee Yi Shyan said when announcing the customer satisfaction index of Singapore rankings for 2009.

Lee said that the services sector, which accounts for more than two-third of Singapore's Gross Domestic Product and employs close to 2 million workers, is a significant part of the Singapore economy.

Moving forward, the minister said that the services sector will continue to be a key driver of growth for Singapore, citing new developments such as the two new Integrated Resorts Marina Bay Sands and Resorts World at Sentosa which are opening in phases this year.

These new tourism infrastructure investments must be complemented by excellent service delivery and higher productivity to create the greatest economic benefits for all.

He urged companies, employers and workers to step up innovation, service delivery and productivity so as to create the greatest economic benefits for all.