Supporters of the GREAT campaign:

Marc Bolland; Chief Executive, Marks & Spencer: "As a true British brand, Marks & Spencer is proud to represent all that is great about Britain to our customers internationally."

Colin Grassie; Chief Executive Officer UK, Deutsche Bank: "We are delighted to be associated with this exciting campaign and look forward to engaging with the Government on it"

Jonathan Goodwin; Co-founder of the Founders Forum & PROfounders: "We are proud to be linked with this exciting campaign and will work with the Government to drive it forward."

Steve Holliday; Chief Executive, National Grid: "We strongly support the aims of this campaign and will assist the Government where we can."

Justin King; Chief Executive Officer, Sainsbury's Supermarkets Ltd: "We are delighted to support this exciting campaign. We want to play our part in putting the Great back into Britain."

Julian Roberts; Chief Executive, Old Mutual plc: "This is an exciting campaign which we are delighted to be involved with; we will work closely with the Government to help achieve its aim."

Angela Ahrendts at Burberry: "We applaud the vision of the new GREAT campaign. As a global brand with a proud British heritage, we fully support its aim of raising international awareness of the country's unique assets and tremendous opportunities for inward investment."

Tom Albanese at Rio Tinto: "We are delighted to be associated with this exciting campaign and look forward to engaging with the Government on it going forward."

Dominic Murphy at KKR: "We think Great Britain is a GREAT place to invest"