Ultra Violet, an auspicious color in Chinese culture

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The world-renowned Pantone Color Institute just announced the color of 2018: Ultra Violet.

Leatrice Eiseman, executive director of the institute, said the color “lights the way to what is yet to come” in a time that “requires inventiveness and imagination”.

“It is this kind of creative inspiration that is indigenous to Pantone 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level,” Eiseman said.

On the website of the institute, the color is related with pictures of cosmos in the same shade, which claimed the color “suggests the mysteries of the cosmos”.

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