Caudalie brand ready to tap into clean beauty demand in China

Positive for the planet

Over the last 28 years, Caudalie has been committed to creating partnerships and launching new sustainable programs to serve the mission of "clean for the planet".

It has been a member of 1% For The Planet since 2012 and is one of the largest world skin care contributors to the organization. It is cooperating with nonprofit organizations such as the World Wide Fund for Nature and the Pur Project to plant more than 10 million trees across 10 countries.

In 2022, Caudalie planted 110,000 trees in the Zhaoyang Project in Yunnan province in China with the aim to help small-scale farmers fight against land degradation. Since Caudalie joined the project in 2018, more than 620,000 trees have been planted in Yunnan, according to Mathilde.

In 2020, Caudalie took the lead to launch its plastic collecting and recycling program in Thailand. All the plastic used by the brand is recycled to create things locally needed, such as pavement and bricks. About 1,710 metric tons of plastics have been collected since 2020, according to the company. It is looking for partnerships to carry out this program in China.

Caudalie, long on the frontier in addressing environmental issues, is exploring sustainable packaging and plans to have all its packaging made from recycled materials and designed to be recyclable and refillable.

"We want Caudalie to be an eco-friendly brand, as much in manufacturing its formulas and its eco-designed packaging, as the commitments it makes to minimize its impact on the environment," said Mathilde.