Caudalie brand ready to tap into clean beauty demand in China

Expanding across nation

Debuting in China in 2011, the brand has been expanding its awareness and channels in China and is set to be a benchmark in clean beauty sector development.

"We have always attached great importance to the strategic position of the Chinese market with the intention to bring effective, natural, clean and sustainable skin care products to Chinese consumers. In the past decade, Caudalie has developed well by benefiting from the fast-growing environment in China, and we are so grateful," said Mathilde.

In 2022, Caudalie revealed new images to the Chinese market and launched its updated products.

On March 16, Caudalie released a book in Shanghai to share its practices in clean skin care and its commitment to sustainability so consumers have better understanding of its development.

As China withdraws travel restrictions and promotes economic recovery, Caudalie looks forward to a brighter future. It plans to broaden retail channels and develop offline retail, e-commerce, travel retail and cross-border business.

"We are always fascinated by the dynamism and the capacity of resilience of China's market. Consumers have a lot of choices and they are mature with their selection. In this unique and competitive market, Caudalie will keep investing," said Mathilde.