Chinese brands becoming increasingly popular

Chinese brands have become increasingly popular among consumers, according to a report on consumption trends by Trendforesee Consulting Co released on its official WeChat account on Monday.

About 79.9 percent of consumers increased their consumption of Chinese brands in 2023, up from 73.3 percent in 2020.

Consumers of all age groups have significantly increased their consumption of Chinese brands in 2023.

Compared with 2020, the increase in consumption of Chinese brands is more prominent among the post-1990 generation, and those born between 2000 and 2005.

The reasons for the increase of Chinese brands consumption include improved quality, higher cost-effectiveness, national tide elements, better understanding of Chinese consumers and cultural confidence as the country gets stronger.

The influence of Chinese brands has been further recognized with consumers' impression of Chinese brands not being limited to cheap, effective and practical in 2020 but now also includes aspects, such as brands that are rich in cultural heritage, have higher cost-effectiveness, include ingenious craftsmanship and are trustworthy in 2023.

The growing influence of leading brands has contributed to consumers' fondness for Chinese brands. Some of the favored Chinese brands nominated by consumers in 2023 include Huawei, Xiaomi, Li-Ning, Anta Sports and Midea.

Diversified innovation of brands has enhanced consumers' trust in Chinese brands. New consumption brands and regional brands have promoted the development of Chinese brands.

The shaping of brand consumption atmosphere has also played an important role in guiding Chinese brand consumption, according to the report formulated based on an online survey by Trendforesee Consulting Co.

The survey was conducted among consumers aged from 18 to 60 in 10 Chinese cities including Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, Nanjing, Xi'an, Xiamen, Shenyang and Kunming in May 2023.