Intangible cultural heritage enriches appeal of Beijing Wtown

“Tourist attractions today can no longer solely rely on sightseeing as people are seeking more quality tourism experiences. At Beijing Wtown, we have been exploring ways to deepen the integration between culture and tourism and improve service to achieve sustainable growth,” noted Bu Chao, the resort’s marketing director.

The resort has been committed to creating tourism products featuring intangible cultural heritage to promote heritage items among tourists, especially the young, and enrich their cultural experience, Bu said.

For example, in 2022, a summer camp featuring intangible cultural heritage experience was first held in Wtown. Children scaled the Simatai Great Wall and were given classes on Peking Opera and soft clay art.

We have handpicked some programs offered at the resort where you can try your hand at various intangible cultural heritage items and gain a deeper understanding of them.