Plateau's textiles have high standards
Fashion brand founder is committed to keeping cultural heritage alive for global runways, Wang Xin reports in Shanghai.
Guo's experiences also depict a story of pursuing excellence, aiming at the top and transcending boundaries. Actually majored in philosophy and economics in her senior education, Guo gave up her job as a teacher in 1991 and worked in a textile factory.
"I knew nothing when I entered the industry but I worked hard to stand out and succeed in the textile sector," Guo says.
After becoming a technical expert in her first factory, Guo was invited to work in Germany in 2000 where she became a world-leading technical master in the textile program with more than 200 technical patents. After returning to China for 10 years and leading a big team as a supplier for top international luxury brands, Guo founded Sandriver in 2012 in Shanghai's Jinshan district.
"The quality of Chinese manufacturing is already top-notch. However, there are few Chinese brands that showcase the spirit of Chinese craftsmanship and can compete with foreign luxury names on the world stage," Guo says.
