Plateau's textiles have high standards
Fashion brand founder is committed to keeping cultural heritage alive for global runways, Wang Xin reports in Shanghai.
By Wang Xin in Shanghai |
China Daily |
Updated: 2024-07-09 05:50
Share
Share - WeChat
"In the process of development and production of Sandriver's yak wool products, local herdsmen and women are empowered to find jobs and gain income in places close to their homes, boosting local economic development," says Wang Qiyang, deputy head of Madoi county.
Guo's journey continues. Next, she will travel to Southwest China's Yunnan province and Northwest China's Xinjiang Uygur autonomous region for more discovery and further integration.
"We are not Hermes or some other big luxury name. As a Chinese brand, we are committed to making our voice heard and showing the world Chinese materials and production. The spirit that Sandriver embodies is the spirit of Chinese people, which is the integration of profound Chinese cultures," Guo says.
