On the shores of the ocean, members of the sailing and windsurfing national team are getting ready to embark on a new journey at the 2024 Paris Olympic Games. Alongside the team is the domestic brand Moution which has crafted a series of professional sunscreen supplies and equipment, showcasing how emerging domestic brands are gearing up for a global stage.
From winning the country's first silver medal in women's windsurfing at the 1992 Barcelona Olympics by Zhang Xiaodong to claiming the most medals at the 2023 Hangzhou Asian Games, the Chinese national sailing and windsurfing team has become increasingly prominent on the international stage.
Inspired by the passion of Chinese sailing athletes for this sport, Moution, a domestic outdoor brand founded in 2019, is determined to build a solid and beautiful barrier for the team in the arena with its technological strength in the field of professional sunscreen fabrics and a design concept of fashion.
"Outdoor sports have become a way of life, especially niche sports similar to sailing and windsurfing that attract young people around the world," said Lu Ping, co-founder of Moution.
"We believe that the sailing and windsurfing team are very suitable for us because they are a young team in China's emerging sports field in recent years, and their application scenarios also require sunscreen. Under these circumstances, we have collaborated with the energetic team," Lu added.
In this design concept, Moution adopts exclusive cooling-fresh ice titanium technology sun protection fabric, achieving at least a 98 percent UV blocking rate. Even after 100 washes, it maintains the high efficacy of UPF50+ sunscreen, ensuring that athletes receive sustained and effective protection in strong sunlight.
