"We hope to become a well-known national brand, which we are very proud of. Additionally, we hope to work more closely with the national team. We believe that brand building, application implantation, and this connection with the Chinese national team are the foundation of representing our Chinese brand," Lu explained.
She emphasized that Moution will continue to cooperate with the national team in the long term, stating: "we provide sun protection equipment for the national sailing and windsurfing team all year round, and also support its training for teenagers and domestic and international sports competitions".
This is not only the firm support of the Chinese brand for the fighting spirit of the Chinese national team in the international arena but also reflects Moution's persistent pursuit and deep emotion for the sustainable development of emerging outdoor sports.
As a lightweight sports fashion brand specializing in sun protection, Moution is a brand that has emerged in response to the new trend - the growing interest in outdoor life and connecting with nature that was generated by the pandemic.
According to Lu, lightweight outdoor attire is gaining traction in China, with the number of outdoor enthusiasts projected to reach 730 million.
"These individuals have sparked significant creativity for the development of the sports and outdoor retail market. Among all outdoor functional clothing, the sunscreen clothing category is experiencing rapid growth," Lu said.
Lu pointed out that the brand is planning to open offline stores within three to five years in first-tier and new first-tier cities.
"Riding the waves together with the athletes, we will become the pride of China," Lu said.
Mu Jiayi contributed to this story.
