Italian brand Stone Island opens Hangzhou flagship store

The store also features "Pure Metal Shell Bronze", a unique archive piece from the AW '999–000 season, marking the introduction of the Stone Island badge with white embroidery.

"Hangzhou nicely embodies Stone Island's values of innovation and experimentation. Dynamic, design-conscious, and forward-thinking, the city mirrors our brand's spirit, making it the ideal location to unveil our global retail concept in collaboration with OMA/AMO," Triefus told China Daily.

"Hangzhou offers a vibrant platform where we can strengthen our connection with the community and continue pushing boundaries," he added.