Italian brand Stone Island opens Hangzhou flagship store

"Together with our store in Ningbo (150 km from Hangzhou), Hangzhou's dynamism, energy, and spirit of innovation make it a city we could not miss. We designed this space to go beyond retail; it is an experiential hub," Triefus said.

Triefus emphasized the importance of China's market, saying, "China has always been defined by vibrant, curious, and highly dynamic communities, deeply engaged with fashion and design. Our community here embodies this same spirit of creativity and forward-thinking—culture-driven, experimental, and eager to embrace new ideas. As they discover more of Stone Island, new opportunities emerge to shape fresh narratives and push the boundaries of contemporary culture together."