Savencia continues strong presence at CIIE

French food group Savencia Saveurs & Spécialité continued its strong presence at the 8th China International Import Expo being held in Shanghai, reaffirming its long-standing commitment to the Chinese market.

At this year's event, Savencia showcased an exceptional portfolio of its brands such as Elle & Vire Professionnel, Valrhona, Milkana, Corman, Joyhana, Adamance, Ile de France, Lescure and Milkana Professional. Through these innovations, Savencia continued to enrich culinary experiences for Chinese consumers, reinforcing its ongoing dedication to fostering high-quality development, while further strengthening its commitment to the Chinese market.

As a regular participant at CIIE, Savencia once again debuted an upgraded booth experience, featuring the latest innovations designed to meet the evolving needs of China's dynamic food industry. Under the theme of "New Era, Shared Future", this year's Food and Agricultural Products Exhibition Area, where Savencia is located, spotlights the connection "from global farms to Chinese tables".

As one of the first French enterprises entering China in the early 1990s, Savencia has been dedicated to localized innovation in the Chinese market for over three decades.

Savencia Group has built a comprehensive brand portfolio spanning China's cheese, cream, chocolate, baking ingredients, butter and fruit purée, meeting the needs of various settings. In parallel, Savencia has established BSI, Sinodis and Gerard in China to provide professional and robust support for local business growth.

Sinodis serves as a key driving force in empowering local culinary professionals in China. The company operates dedicated training studios and R&D centers across China and has trained over 50,000 chefs and pastry specialists nationwide.

Denis Vergneau, general manager of Sinodis, said: "We observe mega trends in China's consumption market towards healthier food, emotional satisfaction and real value for money. Through innovations like our reduced-fat cream and localized products, we strive to balance indulgence and wellness, meeting the evolving needs of Chinese consumers."

Supported by multi-temperature distribution hubs in Shanghai, Beijing, Guangzhou, and Chengdu, Sinodis delivers efficient and nationwide cold-chain services to its clients, enabling the high-quality growth of China's food-service industry.

"CIIE serves as a crucial platform for international and domestic market exchange," Vergneau said. "It is an honor for Savencia to showcase the group's latest achievements and innovations here. China is a dynamic market with full of opportunities. Moving forward, we aim to better deliver innovative products and professional services that promote the integration and innovation of Chinese and French gastronomy."

Savencia is strategically advancing its product portfolio and expert services to align with China's evolving consumer demands and industry transformation. At the 8th CIIE, Savencia Group unveils a robust lineup of strategic new products, reflecting its forward-looking approach in healthy nutrition, localized development, and natural ingredient innovation.

Throughout the exhibition, Savencia also showcased the creativity of its chef partners. Kevin Zwygart, the new brand ambassador for Elle & Vire Professionnel, shared his dessert inspirations, while Chef Xiong Bao, the winner of the Lescure Best Croissant Competition, demonstrated bakery and pastry creations, offering audiences a sensory journey through the artistry of French pastry.