Dior highlights cultural creativity and sustainability

The eighth China International Import Expo, under the theme "New Era, Shared Future", concluded on Monday in Shanghai. French fashion house Dior returned to the CIIE with a renewed commitment to creativity and sustainability, echoing the cultural dialogue between China and France following the 60th anniversary of diplomatic relations.

Participating for the sixth time, Dior showcased emblematic creations, refined craftsmanship and sustainable innovation. The fashion house highlighted its vision of contemporary luxury shaped by a responsible approach, from material research to artisanal savoir-faire, imagining a future where creativity and sustainability coexist.

At this year's CIIE, Dior presented a pavilion that explores how nature, creativity and innovation converge within its vision of contemporary luxury. Guided by the Maison's Dream in Green strategy, aligned with the LVMH Group's "LIFE 360" environmental roadmap, Dior advances a sustainable approach that integrates responsible materials, regenerative craftsmanship, and long-term climate goals across its global operations.

Marc-Antoine Jamet, secretary-general of LVMH, states that the group has always regarded China as a crucial strategic market and remains confident in its future development. The group will continue to increase its investments, aligning with China's high-quality development through deepening cultural collaborations, promoting sustainable development, embracing technological innovation, cultivating local talent, and working together to create a brighter future.

Jamet shares LVMH's long-term vision and concrete actions in the field of sustainable development. He explains that the group is steadily advancing its "LIFE 360" environmental strategy, which is committed to achieving the 2026 phased goals and the United Nations 2030 Agenda for Sustainable Development. Specific measures include phasing out single-use plastics, reducing carbon emissions and resource consumption, and optimizing logistics to minimize the carbon footprint.

In its pavilion, Dior highlighted iconic ready-to-wear silhouettes, cosmetics and accessories, as well as creative collaborations with artists.

The pavilion showcased the classic Bar Jacket, crafted from organic silk and wool and produced through farming methods that limit chemical inputs, avoid harmful pesticides, and support soil health and biodiversity. Other products, including tailored trousers and dresses, are made using responsibly sourced wool, ensuring high standards in animal welfare and pasture management.