Today, Dior continues this legacy by operating as a dynamic creative laboratory, engaging its teams in shaping a more sustainable vision of luxury through its Dream in Green strategy. Built on concrete, measurable objectives, and a rigorous scientific approach, this strategy is implemented daily across the fashion house, fostering collaboration and adapting to the specific environmental realities of each region and market.
Building on this approach, Dior has dedicated Dream in Green working groups that bring together representatives from across the company. These teams coordinate decision-making at the highest level, ensure regular progress reviews in each department, and evaluate their roadmap every quarter, with members of the executive committee guiding and accelerating environmental progress.
As this vision is translated from strategy to creation, it begins with the materials that shape each piece. Dior's commitment to quality relies on exceptional raw materials, such as leather, cotton, wool, viscose and silk. It applies rigorous standards for traceability and responsible sourcing, ensuring that these materials comply with social and environmental criteria through certification systems.
Dior's approach to creative circularity ensures that every creation is designed to last. This vision is embodied in a circular approach across key product categories, including footwear, leather goods and packaging.
Moreover, the involvement of employees and partners is integral to Dior's environmental transition. The company engages its entire value chain, from suppliers and artisans to internal teams, in this shared ambition. By 2026, Dior aims to train all its employees on environmental issues. E-learning modules are available to everyone, with customized programs being developed.
Today, Dior continues to deepen its presence in the Chinese market through its fashion and cosmetic collections, cultural collaborations, and long-term sustainability commitments. Dior's participation at the CIIE reaffirms this engagement, demonstrating how the luxury brand brings together creativity, craftsmanship and responsible luxury in collaboration with the Chinese people.
"On the stage of the CIIE, our primary goal is not merely to display products but to leverage this platform to draw the attention of both the government and companies to societal development," says Andrew Wu, president of LVMH Group Greater China.
