Prada blends iconic triangle and horse for New Year

Extending beyond the campaign's visual content, large-scale Prada Horse installations will be on display sequentially at Shanghai IFC Mall, Prada Rong Zhai in Shanghai, and Chengdu IFS from Jan 22 to March 3. The Prada Triangle Horse – a creative integration of the brand's iconic triangle logo and the horse motif – will appear in a series of installations and events in January and March 2026.

Prada Rong Zhai, the brand’s historic mansion from 1918, has been transformed into an immersive amusement venue to celebrate the Year of the Horse with unique experiences. From Jan 22 to Feb 14, the mansion's exterior will turn into a massive canvas for nightly dynamic projections of the Prada Triangle Horse.

The celebrations will culminate with the Lantern Festival of Prada, taking place from Feb 28 to March 3. The event will feature a range of games, amusement facilities, and a curated selection of delicacies from Mi Shang Prada Rong Zhai, Prada's first standalone fine-dining space in Asia.