Zhaopin IPO raises $76 m on NYSE

Members of Zhaopin Ltd's leadership team ring the Opening Bell at The New York Stock Exchange on June 12, 2014 in New York City. The company raised $76 million in its IPO on Thursday. [Photo by Ben Hider/NYSE Euronext]

Zhaopin Ltd, China's most popular online jobs site, went public Thursday on the New York Stock Exchange, raising $75.7 million and adding to the trend of Chinese companies offering IPOs in the United States.

Zhaopin CEO Evan Guo said the listing is a "very important event" for both the company's internal and external operations.

"Zhaopin is a very popular brand in China," Guo said Thursday in an interview with China Daily. "The listing internally will bring us more rigid accounting policies, but I think the branding is quite critical."

"Externally, this will help us better establish a brand with job seekers," he said. "And it fuels the credibility attached to the listing."

Zhaopin, founded in 1994, is a leading online-based employment recruitment platform in China. Operating out of its Beijing headquarters, the company offers services to more than 75 million registered users in China.

The company controls the most popular online jobs portal in China, as measured by unique daily visitors, per data from iResearch, a China-based Internet consulting group. And Guo said Zhaopin is also the second largest job recruitment provider based on revenue, second only to China-based 51job Inc.

SEEK International, Australia's largest online job site, is the majority owner of Zhaopin, with close to an 80-percent stake in the company, per data from company officials.

For the nine-month period that ended March 31, more than 11 million job postings were placed online with Zhaopin, a year-on-year increase of 56 percent, according to company data.

Employers featured on Zhaopin's site include multinational corporations, small and medium-sized enterprises (SMEs) and state-owned entities (SOEs).

Managers of Zhaopin's offering sold 5.61 million American depositary shares (ADS) at $13.50, the midpoint of the marketed range of $12.50 to $14.50 apiece. Trading under the symbol "ZPIN", shares opened at $13.50 and hit a high of $16.20 in the early afternoon before eventually closing at $14.65, up $1.15, or 8.5 percent.

Managing the deal for Zhaopin were Credit Suisse Securities and UBS Securities Investment Bank.

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