Nipsea Group unveils 'Tend Beyond Colors' 2016/17

NIPSEA Group has unveiled three colour themes - "We Are One, "New Eco" and "Wonder-Lust". Each theme features three unique colours. [Photo provided to chinadaily.com.cn]

NIPSEA Group is one of the leading paint and coatings manufacturers in Asia selling Nippon Paint products in 15 Asian countries. The group launched its second "Trend Beyond Colors" recently, unveiling nine key color palettes featuring three inspirational themes - "We Are One", "New Eco" and "Wonder-Lust." The nine colors are expected to drive utilisation across various industries and applications in 2016 and 2017.

The nine trend colors were curated and handpicked by more than 50 design professionals, color experts and enthusiasts from all over the Asia Pacific region, including Malaysia, Singapore, the Chinese mainland, Hong Kong, India, Taiwan, Thailand, the Philippines and Japan. They were unveiled at the Asia Pacific ChromaZone Color Forecasting Workshop 2015 in Japan earlier this year. The workshop was organised by Color Marketing Group (CMG), the leading authority in identifying, understanding and forecasting color trends, in collaboration with NIPSEA Group. It is the only convergence of Asian professionals to create a palette specifically for the region. The forecasted colors form an important reference point that influences color use across a wide range of industries from automotive and fashion to electronic devices as well as architectural and interior space.

"We study and analyse the effects of colors and how people's behaviour is influenced by them in Asia to capture the region's essence,"said Wee Siew Kim, Group CEO of NIPSEA. "We translated these into nine colors under three themes. We want to make it easier for our consumers to develop their own stories in the future."

Believing that colors can enliven the environment and mood around us, NIPSEA Group unveiled the three themes, each of which features three unique colors, allowing consumers to explore and express their imagination.

The first series, "We Are One", features modern colors reminding us that digital devices are an indispensable part of our lives and that new age technology and social media are constantly connecting us wherever we are. The palette features Founder Blue, Gray Knight, and Green Tuft, accentuating people's connection in a world without boundaries.

The second series, "New Eco" celebrates the wonders and simplicity of Mother Earth. Inspired by nature, "New Eco" brings consumers back to nature with its quietly stylish but ultimately comforting colors. The palette reinterprets Asia's captivating nature, from the vintage Asian soul to the serene oceans and mighty volcanoes expressed by its three colors, Tavern Buff, Lush and Volcanic Black.