Calling Chinese investors to discover malaysian franchise brands at CFE Beijing

In an effort to strengthen the business relationship between Malaysia and China, Malaysia External Trade Development Corporation (MATRADE) will be spearheading the participation of Malaysian companies through its Export Acceleration Mission at the 18th China (Beijing) Franchise Expo (CFE), which is taking place from 9-11 July 2016 at the China National Convention Centre in Beijing. The Malaysia Pavilion will be at the Hall E1, Booth 123 of the exhibition hall.

This participation offers China-based investors the opportunity to discover Malaysian franchise brands ranging from restaurants, food kiosk, education system to haircare as well as health & wellness. Among these Malaysian franchise brands include Coffeeland, Teh Tarik Place, Nyonyasuan, Daily Fresh, Brainchecker, Craft and Meiko.

Coffeeland - The main beverage products by the brand to be highlighted include premium blended coffee, tea, chocolate and smoothies for café and restaurants. Brands offered by Coffeeland are Java Blenz, Tropicaland and Teazane. They are looking for franchisor, distributors and license importer at the CFE. Coffeeland also provides products and services for café solutions i.e. trainings, beverages recipes, coffee machines and equipment as well as marketing supports.

Teh Tarik Place – The Malaysian restaurant serves Malaysian street cuisine with authentic Malaysian recipes & quality ingredients. They are targeting to acquire master franchisee and to develop Teh Tarik brand in China.

Nyonyasuan – The restaurant originated from one of Malaysia's states, Malacca, serves traditional Baba & Nyonya cuisine. Baba & Nyonya cuisine is significantly special as it represents a unique blend of Chinese and Malay recipes. They are seeking Chinese investors at the event in a bid to boost the presence of Baba & Nyonya cuisine & culture in China.

Daily Fresh – The brand is a famous franchise café & kiosk for ready to eat snacks in Malaysia. Their specialties include Crispy Wafito, cool Ice Kimo, shaved ice made from fresh fruits, low-fat gelato ice-cream and sweet cup corn. Their aim is to meet with potential agent, product distributor and franchise businesses representatives in China.

Brainchecker - The brand adopts the latest technology and scientific methods to provide the most accurate character and talent analysis report. This is done by just taking your fingerprint samples. The program is mainly for the development of children's mental and physical well-being. Agents and agents' representatives are welcomed to find out more about Brainchecker at the event.

Craft – The brand is a haircare specialist providing various therapies such as the craft detox therapy, cleansing therapy, circulatory therapy, water therapy and corrective nutrition therapy for scalp solution. Market expansion and business partners are their main priority when entering the China market.

Meiko – Operated by Goldlife Marketing Sdn Bhd, Meiko specialises in healthcare & beauty products and they look forward to meeting China's franchisee or representative agents to promote Meiko in the China market.

Apart from the exhibition, MATRADE will also be coordinating one-on-one business meetings for potential Chinese buyers with Malaysian partners from 9am to 4pm. The meetings will be organised in a collaboration with FranChina LLC, a leading franchise association in China. MATRADE also welcomes walk-in visitors to join the one-on-one business meetings.

Malaysia's involvement in the three-day event is aimed at offering a platform for both local Chinese and Malaysian companies to forge joint ventures, set up wholly foreign-owned enterprises and acquire master franchising.

The CFE is considered China's premier exhibition for franchises and is a launch pad for international brands to grow their franchise business in China. The CFE has been organised for the past 16 years and has been attracting thousands of franchisors from across China and around the world to display their concepts, products and services to the Chinese investors. Among the franchisors attending the event are those from Americas, Europe and Asia. The event also attracts over 300,000 attendees comprising investors looking for franchising opportunities. Besides Beijing, CFE will also be organised in Chengdu (March 11-13), Guangzhou (May 20-22) and Shanghai (Sept 1-3).

MATRADE as Malaysia's trade promotion agency urges Chinese players who are interested to create business partnerships with Malaysian companies to contact its Beijing office (beijing@matrade.gov.my). Given China's status as Malaysia's main trading partner, MATRADE has set up five trade offices in China namely in Beijing, Shanghai, Chengdu, Guangzhou and Hong Kong (Greater China) -- to facilitate import of Malaysian products and services from the Chinese companies.