Top museum spreads culture via online store

A variety of products sold online, like cellphone protective cases, necklace pendants and tea sets, are inspired by the antique collections of the National Museum of China. [Photo provided to China Daily]

Since its official launch in January, the National Museum of China's online store has won good reviews for its offer of more than 100 creativity products.

The museum sells a variety of items at its gift shop on Alibaba's Tmall.com that were inspired by the museum's immense collection, including bronzeware, porcelains and paintings.

Popular goods include the cotton masks that can shield users from haze and cold. Additional filters are offered to replace used ones. The designs are derived from a bronze doorknob of the Five Dynasties and Ten Kingdoms period (907-960) and a bronze weapon of the Shang Dynasty (c.16th century-11th century BC), both of which were crafted into a monster's face.

Silver and gold necklace pendants resemble a dark-green jade dragon that was excavated in the Inner Mongolian autonomous region in 1971.The antique stands at 26 centimeters and dates back to the Neolithic Age.

A cellphone protective case bears a beautiful, auspicious pattern that originally appeared on a porcelain vase of the Qing Emperor Yongzheng period. It shows a lively spring landscape in which two swallows take a rest on a blossoming almond tree, amid a grove of bamboos.

The shop also sells a festive red scarf, for both men and women, that features delicate patterns from a rotating famille rose vase of the Qing Emperor Qianlong period.

A blanc de chine tea set exemplifies the excellence of white porcelain made in Dehua, Fujian province.

The original prototypes are a ceramic figurine and tea things that are believed to have been unearthed in Hebei province; they date back to the Five Dynasties and Ten Kingdoms period.

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