Youku working with Michelle Phan to drive its business

YouTube star Michelle Phan launches her own channel on China's major video portal Youku. [Photo provided to China Daily]

"We want to encourage more young women to start on their own, to empower them to live a better life through their own efforts," she says.

The channel will be different from Phan's YouTube channel, catering more to the needs of Chinese women.

She will also spend more time in China to get to know the local audience and the Chinese market.

Phan says she sees the future of makeup as being more diversified and Chinese girls will wear makeup that is inspired by their own culture, instead of Japanese or Korean cultures.

Besides makeup, Phan says she will also share career advice with Chinese audiences.

"There are a lot of industries that are run by men, and beauty is actually one of them ... I will be sharing my experience in the industry as a woman, how I came through and what I learned," she says.

Relationship tips will also be part of the sharing, she says.

"It's like being a big sister. These are things that you would want to learn from a sister. Not everyone has a big sister. And I want to fill in that role for the girls."