Motorola back to China market

Liu Jun, senior vice-president of Lenovo Group Ltd who heads the Motorola mobility unit, said in Beijing on Jan 26, 2014 that coming back to China and other emerging markets will help Motorola become profitable sooner. [Photo/China Daily]

New owner Lenovo hoping for renewed interest in 'Hello Moto'

Motorola Mobility LLP is saying "Hello Moto" once again to China, three years after abandoning the world's largest smartphone market.

Releasing an array of handsets, and now a Lenovo Group Ltd subsidiary, Motorola said on Monday that coming back to China and other emerging markets will help it become profitable.

Liu Jun, Lenovo's senior vice-president who heads the mobility unit, said it has already localized a number of Motorola applications, set up for Chinese buyers. The devices will pre-install a China-only navigation software, some utility apps and an app store operated by Lenovo.

Liu said the Moto devices will be initially manufactured in Tianjin municipality and in Guangdong province but there are also plans to move manufacturing to Central China's Wuhan, where Lenovo operates its largest phone and tablet assembly facility.

Motorola, headquartered in Chicago, quit selling phones in China more than a year ago after it was bought by Google Inc.

But since acquiring the company from Google for $2.9 billion early last year, Lenovo officials say they had been preparing Motorola to move back into more emerging markets.

Motorola will focus on the mid- and high-end sector in China, a market Lenovo has been finding hard to penetrate.

Liu said Motorola will not compete face-to-face with Lenovo-branded phones because the latter's major target customer group remains budget phone buyers.

Before reintroducing Motorola to China, Lenovo depended heavily on contract phone sales. But dramatic subsidy cuts from telecom operators have hurt sales.

According to research firm Analysys International, Lenovo remains in an intensive fight with Samsung Electronics Co Ltd and affordable phone maker Xiaomi Corp to claim the top position in China.