Chinese super-shoppers like buying clothes, takeout online

Models in dresses designed by college graduate students at a catwalk show in Nanjing, East China's Jiangsu province, May 20, 2016. [Photo/IC]

Chinese super-shoppers are willing to buy clothes and takeout when they shop online, according to a report issued by Worldpay, a leading payments company with global reach.

Super-shoppers are defined as those who use their preferred payment method to shop online weekly or daily, and purchase goods with a value of 51 pounds ($66.59) or more, said Worldpay, which polled 20,000 consumers in 10 countries in the survey.

The report said 40 percent of Chinese super-shoppers bought clothes during their latest online shopping experience, and 13 percent of Chinese super-shoppers order takeaway through the internet, the highest proportion of online meal shopping in the world.

A woman looks at her mobile phone against the backdrop of various take-out apps. [Photo/IC]

Moreover, Chinese are the biggest mobile shoppers in the world, as 33 percent of Chinese super-shoppers made their last online purchase through a mobile phone. They are more likely to use a credit card (54%) or debit card (27%) to pay for one-off online purchases than Alipay (18%).

"Facing strong buying power of super-shoppers worldwide, retailers must innovate and deliver the paying method what super-shoppers want, and let them pay in the way that suits them best", said Tang Kok San, vice president of business development at Worldpay China.

London-headquartered Worldpay processes payments across 146 countries and 126 currencies, and helps customers accept more than 300 different payment types, by providing an end-to-end service that includes acquiring, treasury, gateway, alternative payments and risk management.

It entered the Chinese market in 2014 and established cooperation with Alipay, Alibaba Group Holding Ltd's payment affiliate and China UnionPay to help their retailers complete cross-border transactions online and expand businesses in overseas market, such as Southeast Asia, Europe and the US.

"The e-commerce is developing rapidly and the Chinese online payment market is full of potential. We will continue to cooperate with major payment platforms in China, including Alipay, UnionPay and WeChat Wallet to help them expand in Japan, India and South America; meanwhile we will build up channels to help overseas retailers to enter the Chinese market," Tang said.