高價(jià)跑鞋一定更好？不一定！

Your choice of running shoe is a very personal decision. You've got to balance how well they protect your feet and legs with how they fit, how heavy they are and, yes, even how they look. I've run in almost nothing but Asics for many years, and I bet you have a personal favorite that you buy again and again.
選擇跑鞋是個(gè)私人決定。你要平衡鞋子對腳的保護(hù)，和褲子是不是搭配，鞋子的重量甚至外觀。我多年來只穿亞瑟士，我敢說你肯定也一次次的選擇自己最鐘愛的。

But if you want the closest thing to an objective look at quality and cost, a Danish Web site called runrepeat.com has crunched the numbers from nearly 135,000 consumer reviews it gathered over a year, along with the suggested retail price of most of the popular brands.
但如果你想要最客觀的了解質(zhì)量和價(jià)格，丹麥網(wǎng)站runrepeat.com從搜集了一年多的評論中匯總了13.5萬多名消費(fèi)者的數(shù)據(jù)，還給出了大多數(shù)大眾品牌的建議零售價(jià)。

The biggest surprise: The higher the price, the lower the rating in many cases. In fact, the 10 most expensive running shoes, with an average list price of $181 per pair, were rated 8.1 percent lower than the 10 cheapest models (average price $61).
最令人驚訝的是：價(jià)格越高，評價(jià)越低。實(shí)際上，平均標(biāo)價(jià)181美元，價(jià)格排前十的鞋子，評價(jià)要比價(jià)格排最后十名的款型低8.1%（最后十位均價(jià)只有61美元）。

"If money is a matter to you, you will not get more in expensive running shoes," says the Web site's founder, Jens Jakob Andersen. "Affordable mid-range running shoes are very nearly the same as expensive running shoes."
網(wǎng)站創(chuàng)始人延斯·雅各布·安徒生稱：“如果你比較在意錢，買昂貴的跑鞋就沒多大意義，中檔跑鞋不比更貴的跑鞋差。”

That doesn't mean that you should buy $15 running shoes at a department store. Those will almost surely cause you injuries. But Andersen believes that running shoe makers have poured so much money into marketing in their battle for a slice of a multibillion-dollar market that we don't know what's real any longer. According to Running USA, 46.25 million pairs of running shoes were sold in 2013, at a cost of $3.09 billion.
這不意味著你該到百貨超市里買一雙15美元的便宜跑鞋。這樣的鞋子幾乎無疑會(huì)給你帶來傷害。但是安徒生認(rèn)為跑鞋制造商花成千上萬的銀子做營銷，只為了在這個(gè)百萬美元的市場分一杯羹，最后肯定會(huì)讓我們眼花繚亂。美國跑步協(xié)會(huì)（Running USA）的數(shù)據(jù)顯示，2013年美國跑鞋的銷售數(shù)量達(dá)4625萬雙，銷售額達(dá)30.9億美元。

Most of the shoes reviewed did reasonably well. "Runners are pretty satisfied with the shoes they buy in general," Andersen says. But that also highlights the fairly large satisfaction gap between high- and low-priced shoes.
多數(shù)鞋子的評價(jià)相當(dāng)不錯(cuò)。安徒生說：“跑步者總體來說對鞋子比較滿意，但是評論結(jié)果也顯示出高價(jià)鞋子和低價(jià)鞋子之間有很大的滿意度差距?！?/p>

"When you spend more, you expect more," Andersen says in trying to explain why expensive shoes may have disappointed some purchasers. "... But you should not expect to be less satisfied spending more money."
“你花的越多，期望值越高，”安徒生這樣解釋許多消費(fèi)者不滿高價(jià)鞋的原因?！澳悴豢赡芑ǖ亩噙€沒有期望。”

Runrepeat bills itself as the Yelp of running shoes. Andersen says he takes no money from any company, funding the site himself. There are no ads.
Runrepeat網(wǎng)站自稱跑鞋點(diǎn)評網(wǎng)站。安徒生說他沒有收任何公司的資助，完全是自己支撐網(wǎng)站運(yùn)營，也沒有做廣告。

So which brands come out on top? Skechers, Saucony and Vibram FiveFingers took the three spots on the podium, while Reebok, Adidas and Hoka One One brought up the rear.
那么哪個(gè)品牌排名老大？斯凱奇（Skechers），索康尼（Saucony）和伐柏拉姆五指鞋（Vibram FiveFingers）躋身前三甲。銳步（Reebok），阿迪達(dá)斯（Adidas）和Hoka One One緊隨其后。

"What Skechers are doing great is that they don't do the really high premium running shoes," Andersen says. "They are the running shoe brand for moms."
安徒生總結(jié)道：“斯凱奇之所以如此牛，是因?yàn)樗麄兊呐苄鐑r(jià)不會(huì)過高。他們的跑鞋連普通的家庭主婦也買得起。”

Vocabulary

crunch: 對……進(jìn)行數(shù)學(xué)運(yùn)算；（反復(fù)）處理
bill: 通告，宣布
premium: 溢價(jià)

英文來源：華盛頓郵報(bào)
譯者：劉傳坤
審校&編輯：丹妮