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Republicans are trying to thrash out a strategy to win more votes from the demographically critical and diverse group of US Hispanics - without alienating the party's conservative base.

A sky-high 73 percent of Hispanics - the largest US cultural minority - have a negative view of the Republicans, pollsters Latino Decisions said this week, after three years of failed efforts in Congress to iron out an immigration reform plan.

Ryan Williams, a spokesman for the campaign of former Massachusetts governor Mitt Romney, said that the team realizes that "Hispanics are an important part of both the primary process and the general election process".

More than 60 percent of US Hispanics are of Mexican origin or descent, with other large communities from Central American nations, Puerto Rico, Cuba and the Dominican Republic.

Increasingly more have come from South American nations like Colombia, Peru and Bolivia.Because the group is so diverse - with different social, linguistic, religious and economic priorities linked only by Spanish colonial cultural ties - it is hard to target as an electoral force.

One key issue which ties together US Hispanics, is that of immigration. Some 11 million illegal immigrants are estimated to live in the shadows in the United States, and recent attempts to try to legalize their status - including by veteran Republican Senator John McCain - have all failed.

Past decades of economic growth fueled a look-the-other-way mindset on enforcing US immigration laws.

But that has appeared to change since the Sept 11, 2001, terror strikes, and as the US economy spiraled into recession in 2008.

Despite a fragile economic recovery, unemployment rates remain stubbornly high and illegal immigrants have been accused by some of taking US jobs.

Some Republican-led states have put in place unprecedented new immigration law enforcement measures which have angered US Hispanics, who see them as thinly-veiled discrimination.

President Barack Obama, whose historic 2008 White House victory was aided by winning over the Latino vote, has tried to work on outreach to Hispanics. But without full control of Congress, he has not delivered on his pledges of immigration reform.

Now Republican presidential candidates, vying to take on Obama in the November 2012 presidential election, are seeking to win their share of the Hispanic vote.

Romney has argued that US Hispanics encounter the same difficulties as other US citizens.

Romney has taken a tough tack, saying that granting amnesty to immigrants already living in the US "is a magnet" for more illegal immigration.

Questions:

1. What percentage of Hispanics have a negative view of the Republicans?

2. Why is it hard to target the Hispanic community as an electoral force?

3. What is Romney's opinion of granting amnesty to immigrants already living in the US?

Answers:

1. 73 percent.

2. It is diverse.

3. It's a 'magnet' for more illegal immigration.

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About the broadcaster:

Emily Cheng is an editor at China Daily. She was born in Sydney, Australia and graduated from the University of Sydney with a degree in Media, English Literature and Politics. She has worked in the media industry since starting university and this is the third time she has settled abroad - she interned with a magazine in Hong Kong 2007 and studied at the University of Leeds in 2009.