Haier is the world’s fourth largest white goods manufacturer. The company holds the distinction of being China’s most valuable brand name, and is the official home appliances sponsor of the 2008 Beijing Olympic Games.

The Haier Group has established a total of 64 trading companies (19 located overseas), 29 manufacturing plants (24 overseas), 8 design and R&D centers (5 overseas) and 16 industrial parks (4 overseas). Consistent with Haier’s position as a global brand, the company employs over 50,000 people around the world. In addition, Haier boasts a 58,800-strong sales network which last year accounted for a turnover of 118 billion RMB ($16.2 billion).

Guided by the branding strategy of CEO Zhang Ruimin, Haier has advanced through the ‘brand building,’ ‘diversification,’ and ‘internationalization’ stages, and since 2005 has embarked on the fourth stage: “Global Branding.” Haier has enjoyed a growing international reputation over the past 24 years. Little wonder then that in 2007, the Haier brand name was valued at 78.6 billion RMB. The company also continued its six-year reign as “China’s Most Valuable Brand,” a streak which dates back to 2002. 19 of the company’s products, including refrigerators, air conditioners, washing machines, televisions, water heaters, personal computers, mobile phones, and kitchen appliances have been rated as “Top Brands” in China, and the China State Bureau of Quality and Technical Supervision (CSBTS) has named Haier refrigerators and washing machines as among China’s “Top Global Brands.” In 2006, for the fourth consecutive year, Haier was ranked first in terms of overall leadership among mainland Chinese companies in the Asian Wall Street Journal’s annual survey of the Top 200 Asian Companies. In March of this year, the Financial Times once again named Haier to its list of China’s Top 10 Global Brand Names with survey respondents ranking Haier number one in terms of product quality, trust, innovation, management, and branding. In May 2008, Haier ranked 13th on Forbe’s Reputation Institute Global 200 list.

Through 2007, the company has been awarded more than 8333 patents, 1996 for Haier design team inventions. Last year alone Haier obtained 875 patents, 502 of which were invention patents. Haier has participated in the institution and modification of nine international standards, as well as 152 national and 425 industry standards, with three international standards set to launch in the near future. Of all the Chinese household appliance companies, Haier by far leads the way in the creation of international, national, and industry standards.

Haier management models such as “OEC,” “market chain,” and “Integration of Individuals and Goals” have been case studies at Harvard University, the University of Southern California, the Lausanne Management College, the European Business College, and Kobe University. Haier’s market-chain management model has been included in the European Union’s case study library.

Contact：Fu Yuhong Tel：13954290212 E-mail：slggmj@haier.com

Ma Yue Tel：13806422153 E-mail：hejun@haier.com