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          Home> City of Brand

          About Hisense

          Updated: 2013-02-08

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          Hisense began its business from a workshop-style manufacturing facility-Qingdao No.2 Radio Factory. Through 30 plus years of development, Hisense went through the stages of Qingdao TV Factory, Hisense Electric Company and finally grew into a well-known high-tech business group-Hisense Group.

          Adhering to the development strategy of “Advanced Technology, High Quality, Excellent Service and Global Brand” Hisense rapidly branched out into sectors including home appliance, communication, information, real estate and service etc. on the basis of industrial structure optimization, technological innovation and capital operation leverage. Major products of Hisense include TV, air-con, refrigerator, freezer, washing machine, commercial air-conditioning system, computer, handset, software and network equipment etc. Presently, Hisense has formed an annual output of o16.1 million color TVs, 9 million air-conditioners, 10 million refrigerators, 700,000 freezers and 3.3 million handsets. In 2006, Hisense sales income hit RMB 43.5 billion, which enables us to rank top among top 100 electronic & information businesses in China.

          So far, Hisense has established production facilities in South Africa, Hungary and France and sales offices in US, Europe, Australia and Japan. Hisense products now have a global reach of 100 countries and regions worldwide covering Europe, America, Africa and Southeast Asia.

          Our target is to “Achieve RMB 100 Billion in Sales by 2010”.

          In the future, Hisense will commit itself to vigorously strengthening its technical capability, manufacturing capability, marketing capability on the basis of existing industries and will deepen its research and build up its cost advantage. Our target is to enhance our core competitiveness and improve our earning capability and make progress in manufacturing, R&D and brand. We will follow a road of healthy development powered by R&D and manufacturing and accelerated by marketing and brand. We aspire to becoming the most respected business in China.

          Contact:Wang Ruiji Tel:80878602

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