Briefly

Adidas

Adidas opened a mini brand experience center in Wukesong, Beijing on July 19. The new center combines retail space with experience facilities. It will offer the latest and most popular series from the brand. It will also provide training courses. Chinese tennis player Peng Shuai and martial artist Xiang Zuo also attended the opening event.

Bally

Chinese actress Tang Yan was appointed as the Asia-Pacific spokeswoman for Italian leather goods brand Bally recently. The star appeared in the 2017 autumn/winter advertising campaign with model Antoine Duvernois. The new campaign will appear in Asia in September.

AKCLUB

Chinese Menswear brand AKCLUB opened its first concept store in Chongqing recently. The store is a combination of retail, lifestyle and social spaces. The brand is inspired by the style of army uniforms. The new store displays clothes, as well as airplane models and vintage army uniforms. The brand is designed by Johnny Diamandis, who used to work for Burberry.

Hermes

Hermes recently held a preview of its 2017 fall/winter collection in Chao hotel in Beijing. Inspired by the "originality of objects", the collection shows scarfs, shoes, accessories and handbags. It also showcased coats and dresses. Menswear and home wares are also on display.