Ferrari launches new fashion collection to enhance 'speed'

All the materials used in the collection are environment-friendly and socially sustainable, such as organic cotton, GRS-certified recycled nylon, and Ecodown padding inside the jackets, a material obtained from recycled plastic bottles.

Iannone claims the collection shows "narrative connections" between speed and technology, light and surface, the idea of the future and its inevitable realization that runs through the entire collection, with hybridization of materials and shapes. On the other hand, it highlights the need to think outside the box and to be open to diversity in order to drive the evolution of the brand and our times.

"There is no doubt that each and every fashion collection is a creative intervention that describes a point of view on the aesthetics of modernity. Just as there is no doubt that fashion knows how to capture and transfer modernity into clothes at the moment of its formation. This is why, wanting to take not only the beauty but also the turbulence, tensions and rapidity that give rise to the changes in our contemporary world and synthesis and transfer them into a fashion collection, it seemed coherent to me to use the concept of speed. Which, moreover, is an essential element of Ferrari's brand narrative and which, at the same time, describes the rapidity of social and creative changes in recent years," he says.

The Ferrari fashion collection is based on the same values that have driven 75 years of the company's history: innovation, style and performance, enriched by Italian craftsmanship that guided all the clothes in terms of creativity and production, according to the company.