Ferrari launches new fashion collection to enhance 'speed'

By studying the brand's history, Iannone found that Ferrari is a system in which aesthetic research is never separated from the ethics expressed in its history and values.

"This is precisely what has given rise to its legend, which, over the years, has become an icon of Italian style, design and technological research in a world that is constantly changing. This explains why Ferrari also manages to encapsulate that Italian ability to transform creativity, any creativity, into a project," he says.

Iannone designed silhouettes with clean-cut lines, fused tailoring techniques and materials with a technological touch. He incorporated the idea of speed and luminosity in jacquards made with glow-in-the-dark yarns and graphic prints created by breaking down and enlarging iconic images of the brand.

Finally the designer created a collection for women and men that embraces the tensions of urbanity, as well as the sensuality of bodies, while the clothes abandon gender label. It embraces the shapes and needs of women and men, who, through the renewal and updating of their values to the present, play a leading role in the changes taking place.