走近Skellie，Instagram上的骷髏明星

With over 150,000 followers, Skellie the skeleton is a true Instagram celebrity. Her account, aptly titled ‘@omgliterallydead’, chronicles her daily activities like hanging out at Starbucks, brunches with her BFFs, makeup-free selfies, visits to the dentist, chilling in the bath, or just staying home to enjoy a Netflix binge.

骷髏Skellie在Instagram上面有15萬粉絲，是個(gè)不折不扣的Instagram紅人。她的賬號(hào)名 @omgliterallydead取得很妙，這個(gè)帳號(hào)記錄她的日常活動(dòng)，如去星巴克喝咖啡，和閨蜜吃早午餐，素顏?zhàn)耘模囱泪t(yī)，洗冷水澡或是宅在家里用 Netflix狂看片。

The whole concept apparently started as a joke between a few co-workers at a Toronto-based social media marketing company. “In early October, a pose-able, plastic skeleton arrived at our office,” said social media manager Dana Herlihy. “My coworkers took to it; someone taped a Starbucks cup to the skeleton’s hand and I took a photo for my personal Instagram.” When that photograph went viral, Dana decided to take a few more, and before she knew it Skellie had her own account.

這個(gè)創(chuàng)意來自多倫多一家社交媒體營(yíng)銷公司的員工間的玩笑，社交媒體經(jīng)理丹娜?赫麗希（Dana Herlihy）說，“10月初，一具能擺出姿勢(shì)的塑料骷髏來到辦公室，同事們很喜歡她，有個(gè)同事用膠帶把星巴克杯子粘到她手里，我拍了照片發(fā)到自己的 Instagram賬號(hào)上。”這張照片迅速傳播開來，丹娜決定再多拍一些照片，很快Skellie就有了自己的賬號(hào)。

“I continued taking photos of the skeleton and then, on a whim, thought it would be funny for the office skeleton to have its own account,” she said. “I realized there was some interesting potential for contemporary satire, so I ran with it, and it has kind of snowballed since.”

她說，“我為這架骷髏拍了很多照片，然后我突然想到如果她擁有自己的賬號(hào)會(huì)很有意思，我意識(shí)到這有著當(dāng)代諷刺作品的有趣潛力，所以開始運(yùn)營(yíng)Skellie的賬號(hào)，并一發(fā)不可收拾。”

Skellie’s silly and amusing pictures have become a sweet escape for many people looking for a bit of fun online. As new photos are added every day, it’s easy to forget that she’s just a fake skeleton and not a real person.

Skellie或愚蠢或搞笑的照片為很多在網(wǎng)絡(luò)上尋找樂趣的人提供了甜蜜的消遣，因?yàn)樗膸ぬ?hào)每天都會(huì)發(fā)布新的照片，人們很容易忘記她是個(gè)假的骷髏而不是真人。

But the photographs are more than just funny. Dana uses them to take a dig at ‘basic’ women, a term that refers to people who are into everything mainstream – pretty much the opposite of being a hipster. Dana has photographed Skellie doing some pretty ‘basic’ stuff like bragging about bottomless sushi, listening to mainstream music, watching Netflix marathons, and even meeting Santa. She even did a pose similar to Kim Kardashian’s on the cover of Paper magazine that subsequently broke the internet. Interestingly, her Instagram username stems from the gross overuse and misuse of the word ‘literally’.

不過這些照片的意義可不僅僅是好笑，丹娜用這些照片來挖苦“跟風(fēng)的女人”，指那些凡事跟隨主流，幾乎從不追求標(biāo)新立異的女性。丹娜為Skellie拍的 照片中，Skellie常做一些“跟風(fēng)”的事情，如炫耀自己吃不完的壽司，聽主流音樂，馬拉松式狂看Netflix視頻，甚至是見圣誕老人。她還曾模仿 金?卡戴珊（Kim Kardashian）在《Paper》雜志封面上擺的姿勢(shì)，這張照片隨后在網(wǎng)上瘋轉(zhuǎn)。有趣的是，她在Instagram上的用戶名源于對(duì) literally（照字面地）這個(gè)詞的濫用和誤用。

Reports suggest that while some people have become huge fans of Skellie, others are repulsed by the idea. “Some people love it, laugh, ask to take a photo, or make a witty pun as they pass by,” said Dana, who has experienced all sorts of reactions as she lugs Skellie around with her for possible photo-shoot locations. “Others will pretend there is no skeleton sitting beside me or give me frequent disapproving glances.”

報(bào)道顯示，雖然有些人成了Skellie的鐵粉，也有其他人很反感這個(gè)創(chuàng)意。丹娜說，“一些人喜歡她，對(duì)她笑、要求拍照或是在路過時(shí)說一句巧妙的雙關(guān) 語。”她在帶著Skellie尋找拍攝地點(diǎn)時(shí)遭遇過各種各樣的反應(yīng)。“另一些人會(huì)假裝我身邊沒有坐著骷髏或是時(shí)不時(shí)地投來不贊成的目光。”

Still, the whole angle of satire that Skellie represents has become so popular that Dana has started an online shop on Society6 where she sells Skellie-themed merchandise – mugs, iPhone cases, T-shirts, framed art prints and more.

不過，總的說來Skellie展現(xiàn)出的諷刺視角還是大受歡迎的，丹娜在Society6網(wǎng)站上開了網(wǎng)店，出售一些以Skellie為主題的商品，如馬克杯、iPhone手機(jī)殼、T裇和裝裱起來的藝術(shù)作品等。

Online magazine Vocativ recently did an interview with Skellie. She stated that her beauty motto is to “dress like every outfit is an #OOTD and always keep your eyebrows on fleek.” She also suggested that a “juice cleanse is the BEST way to detox, and if you don’t have a juicer, then you can just buy a bunch of orange juice from the corner store and start there.” 網(wǎng)絡(luò)雜志Vocativ近日對(duì)Skellie進(jìn)行了采訪，她稱自己的美麗格言是，“將每一件衣服都穿出OOTD (outfit of the day，今日最佳著裝)的氣場(chǎng)，一定要畫眉峰高挑的眉形。”她還說，“果汁清腸是排毒的最佳方法，如果你沒有榨汁機(jī)，就從去街角商店買一打橙汁開始。”

When asked about what it’s like to ‘literally die’, she replied: “Do I seem dead to you? I’m living life to the fullest, bae! You should too!”

當(dāng)被問到“字面上地死了”是何感覺時(shí)，她回答說，“在你們看來我像是死人嗎？親，我正在盡情享受生活，你們也應(yīng)該這樣！”

Vocabulary

chronicle: 記錄

brunch: 早午餐

binge: 瘋狂看片

on a whim: 突發(fā)奇想

satire: 諷刺

hipster: 趕時(shí)髦的人，追求新奇的人

subsequently: 隨后

repulse: 使反感

merchandise: 商品

mug: 馬克杯

detox: 排毒

（譯者：xinxin10 編輯：劉明）