香蕉在线精品一区二区,亚洲一区二区三级av,亚洲精品综合第一国产综合,久久综合色之久久综合色,一二三四中文字幕日韩乱码

The coin of the realm

[ 2012-08-29 09:59]

來源：中國日報網

字號

免費訂閱30天China Daily雙語新聞手機報：移動用戶編輯短信CD至106580009009

With the 1970’s came the Arab oil embargo and difficult economic times. Financial accountability became central to marketing strategy. Consequently, marketers began to pay more attention to cost efficiency and cost per Gross Rating Point (GRP) became the coin of the realm.

My comments:

Literally, coin of the realm is the legal money of a particular country. The British, some of them that is, used to refer to the United Kingdom as The Realm.

Figuratively speaking, if something is described as “coin of the realm”, then it is highly valued – as if it were money in a particular realm (area, sphere).

In the above example, hard economic times in the 1970s led businesses to paying more attention to cost, hence the idea cost efficiency began to gain currency, i.e. to be more and more accepted.

In fact, it became “the coin of the realm”, or in other words the order of the day.

Related stories:

Spotting and eliminating "pork"

Leave money on the table

Leave no stone unturned

The rule of the jungle

Go to Zhang Xin's column

本文僅代表作者本人觀點，與本網立場無關。歡迎大家討論學術問題，尊重他人，禁止人身攻擊和發布一切違反國家現行法律法規的內容。

About the author:

Zhang Xin（張欣） has been with China Daily since 1988, when he graduated from Beijing Foreign Studies University. Write him at: zhangxin@chinadaily.com.cn, or raise a question for potential use in a future column.

中國日報網英語點津版權說明：凡注明來源為“中國日報網英語點津：XXX（署名）”的原創作品，除與中國日報網簽署英語點津內容授權協議的網站外，其他任何網站或單位未經允許不得非法盜鏈、轉載和使用，違者必究。如需使用，請與010-84883631聯系；凡本網注明“來源：XXX（非英語點津）”的作品，均轉載自其它媒體，目的在于傳播更多信息，其他媒體如需轉載，請與稿件來源方聯系，如產生任何問題與本網無關；本網所發布的歌曲、電影片段，版權歸原作者所有，僅供學習與研究，如果侵權，請提供版權證明，以便盡快刪除。