IFF teams up with Juzui to debut NYFW collections in Shanghai

Wang Jing, president of IFF China, noted that today's consumers approach high-end purchases with an "asset-purchasing" mindset, seeking long-term, heritage-level value rather than fleeting trends. She stated, "Natural fur certified by Furmark? represents such a 'wearable asset.'"

She also highlighted the significance of the collaboration with Juzui, saying, "We have shown that natural fur, when combined with exceptional design, can be lightweight, stylish, and artistic. This partnership addresses industry challenges by shifting the focus from 'selling materials' to 'selling design, concept, and sustainability,' offering certainty in an uncertain industry and setting a new standard for top-brand collaborations."

During the event, Wang presented Zheng Anzheng, chairman of Anzheng Fashion Group, with the "2025 Global Sustainability Strategy for Natural Fur" award, honoring the group's internationally acclaimed efforts in sustainable fashion.