IFF teams up with Juzui to debut NYFW collections in Shanghai
By He Qi in Shanghai |
chinadaily.com.cn |
Updated: 2025-09-02 09:08
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The pre-sale followed Juzui's third appearance at the February 2025 New York Fashion Week. Led by creative director Wang Tao, the brand unveiled its "Winter Blooms Whispering" collection, which drew global media and industry attention. The buzz grew further when world-renowned supermodel Maye Musk closed the show and later wore Juzui's designs at major events, amplifying the brand's international profile.
Liu Peifang, the event curator, stated, "This pre-sale's success shows that Juzui has effectively anchored its international influence locally, connecting the entire fashion value chain—from global to local, runway to store, and brand story to daily life."
