IFF teams up with Juzui to debut NYFW collections in Shanghai
The event was held at Juzui's 500-square-meter flagship store in Shanghai, which opened in June. Zheng announced a "large-store strategy," with plans to open hundreds of flagship and urban stores nationwide in the next three to five years. "We are not just selling clothing; we are promoting a lifestyle built on brand trust and aesthetic resonance," he noted.
On site, Wang Tao, the creative director of Juzui, explained the inspiration behind the collection while styling guests. "Unlike models' near-perfect looks, the authenticity shown by the ladies here touched me more. They didn't just copy runway outfits; they chose according to their own aesthetics and feelings, showing how clothing can bring joy and reveal one's best self," he said.
The event will expand to other cities in China, including Chengdu and Changsha.
