IFF teams up with Juzui to debut NYFW collections in Shanghai
By He Qi in Shanghai |
chinadaily.com.cn |
Updated: 2025-09-02 09:08
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Juzui, a high-end women's fashion brand under Anzheng Fashion Group, successfully hosted the pre-sale of its 2025 Fall/Winter New York Fashion Week collection at its flagship store in Jing'an district on Saturday.
The event was co-hosted by the International Fur Federation (IFF) and curated by "The Secret Behind Fashion," a leading innovator in China's fashion industry. It marked the first offline showcase of Juzui's New York Fashion Week designs, demonstrating how international resources can integrate with local brands. Natural fur — valued for its rarity and craftsmanship — was presented as a new benchmark in high-end fashion.
